Abstract
The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success - such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.
| Original language | English |
|---|---|
| Pages (from-to) | 281-304 |
| Number of pages | 24 |
| Journal | Journal of Business Ethics |
| Volume | 42 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Feb 2003 |
Keywords
- animal rights
- choice modeling
- ethical consumerism
- willingness-to-pay
- workers' rights
