"What's best for business": The WWE Cruiserweight Classic and managing renegade audiences through affective economics

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Convergent Wrestling
Subtitle of host publication	Participatory Culture, Transmedia Storytelling, and Intertextuality in the Squared Circle
Editors	CarrieLynn D. Reinhard, Christopher J. Olson
Publisher	Routledge
Chapter	12
Pages	149-163
Number of pages	15
ISBN (Electronic)	978-1-351-23398-9
ISBN (Print)	978-0-8153-7764-1
Publication status	Published - 2019

Cite this

@inbook{ca0b20250da44ff3b1c968fc6f6df72b,

title = "{"}What's best for business{"}: The WWE Cruiserweight Classic and managing renegade audiences through affective economics",

author = "Robert Watts",

year = "2019",

language = "English",

isbn = "978-0-8153-7764-1",

pages = "149--163",

editor = "Reinhard, {CarrieLynn D.} and Olson, {Christopher J.}",

booktitle = "Convergent Wrestling",

publisher = "Routledge",

address = "United Kingdom",

}

"What's best for business": The WWE Cruiserweight Classic and managing renegade audiences through affective economics. / Watts, Robert.
Convergent Wrestling: Participatory Culture, Transmedia Storytelling, and Intertextuality in the Squared Circle. ed. / CarrieLynn D. Reinhard; Christopher J. Olson. Routledge, 2019. p. 149-163.

Research output: Chapter in Book/Report/Conference proceeding › Chapter