Original language | English |
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Publication status | Published - Oct 2013 |
Event | Society for Marketing Advances Annual Conference - Hilton Head, SC Duration: 29 Oct 2013 → 2 Nov 2013 |
Conference
Conference | Society for Marketing Advances Annual Conference |
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City | Hilton Head, SC |
Period | 29/10/13 → 2/11/13 |
Keywords
- Sustainable Behaviors, Reactance, Persuasion