When persuasion produces barriers: Dimensions of reactance for six pro-environmental behaviors.

Kathleen Keeling, Peter McGoldrick

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Oct 2013
EventSociety for Marketing Advances Annual Conference - Hilton Head, SC
Duration: 29 Oct 20132 Nov 2013

Conference

ConferenceSociety for Marketing Advances Annual Conference
CityHilton Head, SC
Period29/10/132/11/13

Keywords

  • Sustainable Behaviors, Reactance, Persuasion

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