Abstract
This study, drawing on neutralization theory, explores how parents neutralize their feelings of guilt when performing deviant food socialization practices (e.g. offering unhealthy food to their children). The findings highlight how neutralization techniques help lessen parents’ self-blame through performing negative displays of parenthood.
| Original language | English |
|---|---|
| Journal | Advances in Consumer research |
| Volume | 45 |
| Publication status | Published - 2017 |