Why is Outdoor More Interesting to Advertisers than to Academics? Suggestions for Research in a Neglected Area of Marketing Communications

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Society for Marketing Advances Annual Conference, Nashville
Publication status	Published - 2006

Cite this

@inproceedings{c8eb3a2695194ef699e3ab8ca813bcdb,

title = "Why is Outdoor More Interesting to Advertisers than to Academics? Suggestions for Research in a Neglected Area of Marketing Communications",

author = "Fortenberry, \{J L\} and Peter McGoldrick",

year = "2006",

language = "English",

booktitle = "Proceedings of the Society for Marketing Advances Annual Conference, Nashville",

}