Why Worldviews Matter: Revisiting the Individual in Marketing Research

M. Zundel, T. Hines, Lee Quinn

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	British Academy of Management Conference, Queen's University Belfast and the University of Ulster
Publisher	British Academy of Management
Publication status	Published - 2007
Event	British Academy of Management Conference - Belfast Duration: 12 Sept 2006 → 15 Sept 2006

Conference	British Academy of Management Conference
City	Belfast
Period	12/09/06 → 15/09/06

Cite this

@inproceedings{a92049ce588f4506a2f2b65c0ee95f27,

title = "Why Worldviews Matter: Revisiting the Individual in Marketing Research",

author = "M. Zundel and T. Hines and Lee Quinn",

year = "2007",

language = "English",

booktitle = "British Academy of Management Conference, Queen's University Belfast and the University of Ulster",

publisher = "British Academy of Management",

address = "United Kingdom",

note = "British Academy of Management Conference ; Conference date: 12-09-2006 Through 15-09-2006",

}

TY - GEN

T1 - Why Worldviews Matter: Revisiting the Individual in Marketing Research

AU - Zundel, M.

AU - Hines, T.

AU - Quinn, Lee

PY - 2007

Y1 - 2007

M3 - Conference contribution

BT - British Academy of Management Conference, Queen's University Belfast and the University of Ulster

PB - British Academy of Management

T2 - British Academy of Management Conference

Y2 - 12 September 2006 through 15 September 2006

ER -