Zoombombing: Understanding We-Intention to Engage in Collective Trolling among Online Community Members through the Social Identity Model of Deindividuation Effects

Grace Yuekun Gao, Christy Cheung, Tommy K.H. Chan, Zach WY Lee

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Abstract

Zoombombing, the disruptive intrusion into video-conference events, has emerged as a destructive consequence resulting from the wide adoption of collaborative technologies. Despite growing attention from various disciplines, Zoombombing remains underexplored in the field of Information Systems (IS). Recognizing Zoombombing as a form of collective trolling, we aim to uncover the group-referent intention (i.e., we-intention) behind online community members’ participation in Zoombombing. Drawing on the social identity model of deindividuation effects (SIDE), we examined how the two aspects of IT-enabled anonymity (i.e., intragroup and intergroup anonymity) exert influence on social elements (i.e., social identities and online disinhibition), ultimately affecting the we-intention to engage collectively in Zoombombing. We validated our research model with a scenario-based survey involving 344 Reddit users. The study contributes to the understanding of Zoombombing as a new form of online collective trolling behavior from the group-referent and sociotechnical perspective and provides insights for research and practice.
Original languageEnglish
Title of host publicationProceedings of the 57th Hawaii International Conference on System Sciences
Publication statusPublished - 3 Jan 2024

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