An Examination of Consumer Motivation and its Impact on Consumer Satisfaction of Access Based Consumption within Secondhand Luxury Fashion Industry

Abstract

Access based consumption of secondhand luxury fashion market has received ever-growing interest in recent years. This type of consumption is a service based and user-oriented consumption to allow consumer through affordable cost and limited time temporarily access to multiple of their desired luxury items without any ownership gaining. This conceptual MPhil thesis is aim to investigate the existed key drives and barriers of consumer motivation within the current UK market of access based consumption of secondhand luxury fashion products and its related contexts. Additionally, this thesis is also explores how consumer motivation impact the consumer satisfaction within this market. The research method of this conceptual thesis is systematically review the related literatures through the approach of content analysis. The identified results are achieved from the collected secondary date of systematically reviewed the selected 201 literatures via designed structural dimensions and analytical categories. The discovery of both context and theoretical research gaps, also the establishment of the theoretical contributions is achieved by the critical analysis of collected secondary date. The theoretical contributions included the development of the theoretical framework which is built upon the Customer Satisfaction Index (CSI) model as the extended version with the motivational related components implemented and specially tailored to adapt the context of access based consumption within UK secondhand luxury fashion industry. The limitations and future suggestions are established basing on the theoretical contributions, which aim to be the guide to influence and have contribution to the development of this industry.

Date of Award	31 Dec 2020
Original language	English
Awarding Institution	The University of Manchester
Supervisor	Claudia Henninger (Supervisor), Rosy Boardman (Supervisor) & Daniella Ryding (Supervisor)