EXPLORING ONGOING CONSUMER SOCIALISATION PROCESSES: HOW INTERACTIONS BETWEEN ADULT CHILDREN AND THEIR PARENTS INFLUENCE THE PARENTS

  • Zhewen Tang

Student thesis: Phd

Abstract

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Date of Award31 Dec 2019
Original languageEnglish
Awarding Institution
  • The University of Manchester
SupervisorJudith Zolkiewski (Supervisor) & Kathy Keeling (Supervisor)

Keywords

  • Reverse consumer socialisation
  • Family consumer research
  • Intergenerational influence
  • Micro consumer environment

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