Immigrant Nigerian women's self-empowerment through consumption as cultural resistance: A cross-cultural comparison in the UK

Abstract

Existing research into the consumption behaviour of immigrants is limited in its scope and generally focused primarily on male immigrants. This research aims to address these concerns by focusing on how female immigrants construct multiple identities via changing social and economic conditions along with employment, allowing them to acculturate into British White society while being expected to hold onto patriarchal values in their marital home. This conformity, this research argues, leads females to assert their personal power, towards men, through various acts of resistance manifested through consumption.

Date of Award	31 Dec 2011
Original language	English
Awarding Institution	The University of Manchester
Supervisor	Charles Cui (Supervisor)