The UK has a growing obesity problem and it is becoming more and more important to find a solution to this as, not only is it affecting the health of those involved, but it is putting financial strain on the country by stretching health care resources to the limit. Dieting has a very bad name due to the negative coverage by the media of fad diets, as well as the difficulty many people have at sticking to them. PEP seeks to tackle this problem by creating a community of people who are not bound by strict diet rules, but rather are educated in how to make appropriate personal lifestyle changes that they can incorporate into their own lives, providing both themselves and their families with the opportunities to try new and interesting ways to become more active. This report goes into detail of the financial responsibilities and challenges of setting up this company and it uses a number of different tools such as Porters, PESTEL, Osterwalder and SWOT diagrams to outline as clearly as possible who the customer segment is, where the value lies for them, what opportunities and threats the company faces and what it hopes to achieve in the future.
|Date of Award||1 Aug 2011|
- The University of Manchester
|Supervisor||Pammi Sinha (Supervisor)|