SERVITIZATION FOR AUTOMOTIVE MANUFACTURERS IN THE MIDDLE EAST

  • Mohamed Basiony

Student thesis: Doctor of Business Administration

Abstract

This dissertation is an investigation of servitization for automotive manufacturers operating in the Middle East. The central objective of the research is to assist automotive manufacturers in making a successful servitization transition by configuring a successful aftersales operation within their dealer network. The research triangulates the servitization phenomenon from three angles, the manufacturer, dealer network, and the customer.
Date of Award31 Dec 2020
Original languageEnglish
Awarding Institution
  • The University of Manchester
SupervisorSilvia Massini (Supervisor) & Paul Jackson (Supervisor)

Keywords

  • Aftersales
  • Service
  • Automotive
  • Service-focused servitization
  • Servitization
  • Dealer network
  • Customer-focused performance measurement
  • Aftersales performance measurement
  • SERVQUAL

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