This research is grounded in consumer culture theory and aims to analyse how gendered ideology operates at micro, meso, and macro levels of the market sector of male beauty influencers. The aim of this research is to look for insights of challenging hegemonic gendered ideology.
| Date of Award | 1 Aug 2023 |
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| Original language | English |
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| Awarding Institution | - The University of Manchester
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| Supervisor | Marta Blazquez Cano (Main Supervisor) & Jack Waverley (Co Supervisor) |
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- Influencer Marketing
- Value Co-creation
- Sexuality Marketing
- Consumer Culture Theory
- Gender Marketing
The Sociocultural Exploration of Gendered Ideology: A Study of Male Beauty Influencer in China
Yang, S. (Author). 1 Aug 2023
Student thesis: Phd